When thinking about the importance of design, it is perhaps sensible to start with a definition of what design is. — At LEAP., design is the process of giving someone the functionality to get to grips with something new with little to no friction as possible. Providing a frictionless experience, the best experience possible, to fulfil an objective or even a dream. When thinking of design, a keyword to think of…

The Design Sprint workshop has finished, the Storyboard is defined, and you have the responsibility now to make the prototype in hours, not days! If only you had a head start. Prototypes and click dummies have to be created quickly, prototypes from Design Sprints have even more urgency associated with…

So 2020 is a year of firsts for me with Leap, only 2 months in and it’s already a rollercoaster ride. More highs than lows but an awesome ride all the same. In the two months since I left AJ&Smart, I’ve turned down permanent job offers with ridiculously high incomes…